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Robin’s Diary
Imitation? I'm Flattered
They say imitation is the sincerest form of flattery so today I feel flattered.
As regular readers will know, I don’t usually talk about my own business in the diary but this week I saw a TV advert from a national dealer group who have ‘borrowed’ one of our slogans and look like they are trying to mimic our culture. Some would be annoyed but certainly not me. I am blown away that a single site dealer in Leeds is setting the pace in a changing world, especially for car buyers, who now have access to all the information and pricing that we have. They need help, questions answering and a human they can trust to talk to, rather than a salesman who just wants to sell a car. How the world is changing!
Of course I might be concerned if other dealers copy our culture, it might not be good for my business, but we now have over 2500 reviews across Facebook, Google, Yell, Auto Trader and Judge Service which actually confirms that the reality matches the perception, i.e. we really do what we say. “We Wont Sell You a Car But We Will Help You Buy One”. That’s the difficult bit.
Anyone can say something in the advert, but actually doing what you say is the hard bit. That’s why I’m not too worried and we’re all doing our best to stay one step ahead.
"Flattery is like chewing gum. Enjoy it but don't swallow it." Hank Ketcham
Imitation? I'm Flattered
They say imitation is the sincerest form of flattery so today I feel flattered.
As regular readers will know, I don’t usua
lly talk about my own business in the diary but this week I saw a TV advert from a national dealer group who have ‘borrowed’ one of our slogans and look like they are trying to mimic our culture. Some would be annoyed but certainly not me. I am blown away that a single site dealer in Leeds is setting the pace in a changing world, especially for car buyers, who now have access to all the information and pricing that we have. They need help, questions answering and a human they can trust to talk to, rather than a salesman who just wants to sell a car. How the world is changing!
Of course I might be concerned if other dealers copy our culture, it might not be good for my business, but we now have over 2500 reviews across Facebook, Google, Yell, Auto Trader and Judge Service which actually confirms that the reality matches the perception, i.e. we really do what we say. “We Wont Sell You a Car But We Will Help You Buy One”. That’s the difficult bit.
Anyone can say something in the advert, but actually doing what you say is the hard bit. That’s why I’m not too worried and we’re all doing our best to stay one step ahead.
"Flattery is like chewing gum. Enjoy it but don't swallow it." Hank Ketcham
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Ezine
Pinin…a sporty Shogun, only smaller
As well as swearing a life-long affinity to Mitsubishi, Iain Robertson admits to harbouring a genuine fondness for an intriguing version of the mighty Shogun family that might never have made it to our shores, had demand not been so great.
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AFTERSALES WITH LUSCOMBE MITSUBISHI LEEDS
At Luscombe Mitsubishi we believe good service is not something we should brag about – it should be a given! The aim of Robin Luscombe, the owner of the business, is to give you exceptional service, something that will not only meet your expectations, but exceed them.
We are very proud to leave your car in the safe hands of our experienced Mitsubishi trained technicians, some of whom boast over 25 years’ experience. As well as this, we use only the very latest Mitsubishi diagnostic and repair equipment as you would expect, but one thing you may not expect is a free loan car or free collection and delivery in the Leeds area.
Meet the Team
Dan Plumridge
Service Advisor
9 Years Mitsubishi experience
Shaun Hartwell
Technician
25 Years Mitsubishi experience
Steve Rhodes
Technician
5 Years Mitsubishi experience
Kevin Seaton
Technician
10 Years Mitsubishi experience
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